How many times have you read articles about Facebook being the next Google and so on? Fact is the brouhaha isn't going to stop any soon. Fact is Facebook IS currently a hotbed of innovation and there much that companies can learn and use. The phenomenon that is Facebook, is making huge waves in corporate circles and universities. - Last Fall, a psychology professor at Stanford asked his students to develop applications for Facebook as part of their class.
- We could soon see many media companies developing Facebook applications to promote new movies or TV serials.
- The power of the Facebook platform is such that innovators could quickly generate market feedback about a newly developed product/service.
Facebook currently has around 66 million users and while many of these are students and graduates, users 35 years old and older account for more than half of Facebook's daily visitors. Companies really need to think beyond commonplace products and service platforms to catch the next innovation wave. Some Facebook lessons to be learnt.
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